Contact Information
709 Valerie Drive, Raleigh, NC 27606 · 919-612-0808
valerieaguirre.com · valerie.aguirre@alumni.unc.edu
Objective
I am seeking a visual communication position. I have special interests in multimedia production and aggregating content.
Experience
TV Senior Multiplatform Producer, July 2008 – July 2020
WRAL-TV, Raleigh, NC
– Keep wral.com current with viral, trending and breaking news media from NBC, CNN, Wibbitz and WRAL
– Track video metrics to determine the best content for wral.com
– Manage local, regional and national livestreams for wral.com and the WRAL-TV Facebook page
– Identify, cut and post content from WRAL newscasts
– Aggregate and post user-generated content, including image galleries and raw video, especially during severe weather and breaking news coverage
– Post to WRAL’s social media channels and monitor comments and messages from followers
– Write, edit and publish local and national news stories using AP style
– Work quickly to post breaking news while keeping attention on detail and accuracy
– Have a firm grasp of SEO and apply it when crafting headlines, online stories and other supporting content that helps drive search traffic to wral.com
– Design and produce text-over-videos
Interactive Content Producer, December 2004 – July 2008
The News & Observer, Raleigh, NC
– Produced Flash-based interactive and multimedia projects for www.newsobserver.com
– Worked with various content management systems and the Vmix video platform
– Coordinated projects and assignments across newsroom departments
– Provided audio training for coworkers
Internet Content Specialist/Designer, June 2003 – November 2004
e-Commerce Division of National Commerce Financial Corporation, Durham, NC
– Provided the graphic and web design content for eight financial websites
– Designed a new user interface for four Internet banking portals
– Maintained websites using HTML, JavaScript and basic PHP
Multimedia Producer, November 2002 – January 2003
“Redefining Home: Stories of Transition in North Carolina,” Chapel Hill, NC
– Oversaw seven individuals in the construction of the project www.ibiblio.org/redefininghome
– Determined how to use content to produce the most compelling narrative
Flash Designer, June 2002 – September 2002
Fulbright Interactive Media Project, Chapel Hill, NC, and Grahamstown, South Africa
– Collaborated with students from the University of North Carolina at Chapel Hill and Rhodes University in Grahamstown to tell stories relating to the South African National Arts Festival
– Created and produced work for a web-based multimedia project, www.alivingstage.org
Web Developer/Intern, April 2002 – October 2002
Atlantic BT, Raleigh, NC, www.atlanticbt.com
– Worked with professional Internet and web designers
– Produced websites and informational graphics
Online Desk Staff Member, September 2001 – May 2002
The Daily Tar Heel Online, Chapel Hill, NC
– Posted online versions of The Daily Tar Heel at www.dailytarheel.com
Tools
– Multimedia: Premiere, Final Cut Pro, Audacity, Wibbitz
– Adobe: Photoshop, Premiere and Illustrator
– Programming: HTML, XML, CSS, JavaScript, jQuery: JavaScript Library
– Experience with PHP, SEO and WordPress
– Social media and marketing: Facebook and Twitter
Education
The University of North Carolina at Chapel Hill, December 2002
Bachelor of Arts in Journalism and Mass Communication – Visual Communication
Bachelor of Arts in Studio Art
Awards & Honors
- – 2016 RTDNAC Award (First Place) Original Web Reporting for WRAL: After Inflation, N.C. Teacher Pay Has Dropped 13% in Past 15 Years – Kelly Hinchcliffe, Valerie Aguirre, Clay Johnson, Jay Jennings
- – 2013 Midsouth Emmy® Award: Documentary/Topical for 6,149 Days, Clay Johnson, Jay Jennings, Jim Rothschild, Keith Baker, Bridget Whelan, Valerie Aguirre, Steve Elizondo, Shan Zhong, WRAL
- – 2012 Midsouth Emmy® Award: Interactivity for The O-Fishel Month of May, Shelly Leslie, Anita Normanly, Jodi Leese Glusco, Aysu Basaran, Valerie Aguirre
- – 2008 McClatchy President’s Award for “Mental Disorder” series
- – 2006-2007 judge for the SND.ies: The Best of New Media Design competition
- – 2006 McClatchy President’s Award for “Monet in Normandy” interactive
- – 2006 McClatchy President’s Award for “N.C. Water: Safe to Drink?” series
- – 2003 Stuart Sechriest Award to the Outstanding Graduating Senior in Visual Communication